Above 2 student examples for logo project.
Wowser, were does the time go? I’ve been having students work on their final projects for their Graphic Design and Photography class. I’ve been thrilled with the results. I think even if they aren’t going to pursue graphic design, they see the practical nature of understand why it is important in business. I don’t have a marketing background, but I had the opportunity to work with a wonderful marketing director. I learned a lot from what she said and why she would do the things she did for the magazine. It’s great to learn from someone like that on the job.
They design their own logo for the company or personal brand. Then they are taking the logos to make business cards, stickers, and letterhead. Then they will put their logo on to 5 different pieces of swag.
We started by going over some history of logo design. Then they created a mind map for their brand. Then they created their sketches. Next it was turning their best idea into a vector image in Illustrator. They had to reproduce their set of 12 stickers, 16 business cards. Next week is letterhead and swag. I would say this unit took them a month of 44 min class sessions. Once they finish and mount everything I think it will surprise a lot of them on how good it all looks together.
I was hesitant of teaching graphic design and photography. Mainly because I hadn’t done it before in an educational setting. My professional experience has been a huge help. 10 yrs spent working as a graphic designer/illustrator. The assignments are based off of what I’ve been asked to do as a graphic designer. It’s like having to train newly hired graphic designers. I get to watch them grow and start getting good with the projects. I can tell some of the students will one day own businesses. They start planning and thinking ahead about what they would do for their identity. I really like teaching the class. I’m already starting to plan out ideas for lessons for students that come back and take more classes in graphic design. I see product packaging design in their future. I’d also want to do more field trips for the photography. I think we’ve shot about everything I can think of in walking distance. I really enjoy teaching these classes.
Side note I also have been teaching a night drawing class at local university campus. Man, I love my adult students. They are fantastic! I love listening to them and where they are in their lives, and why they love making art! I’m going to ask them next class if I can take photos of their drawings and post them! They are already amazing artists on their own!!