Next week I’m going to start teaching some editorial design to my high school students. I’m pretty excited about that because my design experience is from that area. Especially advertising. I tend to be commercial in the way that I think about things.
I’m going to share with them work from when I was a advertising designer at Scuba Diving Magazine. Fond memories. It was a great place to work at. The original parent company Rodale, Inc. Men’s Health, Women’s Health, Runner’s were some of their titles. Was a family owned business at the time. I believe Hearst purchased it recently. I think publishing had a rough time of it. Some companies have faired better then other, and had a better understanding of how to monetize content. I need to spend more time researching the evolution of it.
I got to work with some wonderful staff and then the clients were super nice and from all over the world in the diving industry. I got to work with amazing world class underwater photographer Stephen Frink. Such a humble guy! One of my favorite bosses of all time was the marketing director, Susan Smith and publisher Dane Farnam. Feels like a lifetime ago.
How did we get to editorial design? I spent the first month and 1/2 on Adobe Photoshop CC 2018. I think that was a good start. Then we moved into using Lightroom for about 2 weeks. I’m not as familiar with it, but ALL my photographer friends use it. I never knew why and then I started teaching it. I have to say the organizational system that is built in to Lightroom is pretty amazing. Then we spent a month on Adobe Illustrator. On to Indesign. I think in 1 semester that might seem like a lot of software to cover, but I feel like if they students come back for another class I need them to be aware of how to use the basics of the software.
MY 5 TEACHING TIPS
1. TRY AND CHUCK THINGS UP
Even if students are in high school or adult education or whatever. There are a lot of steps. I spent 10 yrs in the graphic design industry working over 40 hrs a week using the software. That is over 20,000 hrs experience. I tend to forget what comes second nature to me. Even the little things spell it out. I forget for many of my students this is the first time they have used the software, or they may have taken a similar class but it was a year ago. I tend to do bellringers. I have a short 10 min. activity use the software before we go into really using that software. When students were using Photoshop, I had a bellringer for Lightroom to try and introduce it. Started with Navigation. Then next day continue the overall project with Photoshop and bellringer with Lightroom.
2. REPETITION, REPETITION, REPETITION
Muscle memory is one of the strongest things that we have that allow us to remember how to do things. Even after I moved onto new software, if I feel like we might be forgetting Photoshop I’ll go back and have another activity that is a refresher.
3. KISS. KEEP IT SUPER SIMPLE
I have to remind myself this is an Intro class. I have to tell myself what do they really need to know. Not too much really basic stuff. What student wants to sit there and learn EVERY single tool in Photoshop? It gets boring. DO, DO, and DO. I think students will find thing out on their own as well. I make sure I cover what they need to know to complete the assignment. Example I was going to have students create their own logo for themselves and then use it on business cards. Then I said forget it that is TOO MUCH. Just gang them up and make some sticker stickers instead. They can cut things out and do something hands on.
4. SMALL GROUPS
I got this from my elementary teachers. Small group learning. Can we repeat small group learning. It is the go to in elementary and it works in secondary. I split my room into 2 groups. This works better after you start a project. Then I give instruction to 1 row of students and 2nd group is working independently. Then switch. For larger groups this works well. Then if someone missed something from group 1 they watch it again. Then group anyone needs help I go back and work with them one-to-one. I also provided Youtube videos. I have some students that are independent learners, but we all learn differently. I find most students want some type of direct instruction. I make it a rule that students in the second group must ask each other questions I’m off limits while with the 1st group. That is why tip 5 is really helpful.
I used to totally hate these things, because I’m an introvert by nature. If you are reading this you are probably think why did you become a teacher? Save that for another post. Office culture activities like playing a get to know you game helps in any grade level. Even if you feel like people will get to know each other on their own that takes time. Do an icebreaker. Otherwise they will rely on you all the time. Don’t assume they all know each other because they are at a small school or in the same grade level. In work or business it’s a team activity. Get to know your team with an icebreaker. I’ve done people bingo, throw a snowball, THIS or THAT, and scavenger hunts. Here is some simple ones on TINYPULSE.com
My current students really liked THIS or THAT. Coke or Pepsi? Netflix or Youtube? Pie or Cake? I made a game in Nearpod. For the teacher it helps me to get to know the students better. I think I will do one again when we get back from the Thanksgiving break.
That is it for now. Also excited I’m going to be teaching an adult drawing class in April with the local university continuing education program. More to post later!